- Secure major gifts and leadership gifts for challenges and lead gifts
- Meetings with stakeholders
- Create content and plans
- Toolkit review session
- Save the Date email
- Direct mail appeal to secure early gifts
- Secure major gifts and leadership gifts for challenges and lead gifts
- Email series launches on February 14
- Giving Day site goes live on February 14 at noon Tucson time
- Thank donors on social media and by email
- Meet with annual giving, other teams involved to talk about successes, areas of improvement, lessons for next year
Pre-Giving Day
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Email 1: 1/14, 9 a.m.
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Giving Day
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Email 1: 2/14, 12 p.m. Audience:
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Email 2: 2/14, 4 p.m. Audience:
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Email 3: 2/14, 8 p.m. Audience:
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Email 4: 2/15, 6 a.m. (two versions) Audience:
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Email 5: 2/15, 11 a.m. Audience:
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Post-Giving Day
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Email 1: 2/19, 11 a.m. Audience:
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