Secure major gifts and leadership gifts for challenges and lead gifts
Meetings with stakeholders
Create content and plans
- Toolkit review session
- Save the Date email
- Direct mail appeal to secure early gifts
- Secure major gifts and leadership gifts for challenges and lead gifts
- Email series launches on February 11
- Giving Day site goes live on February 11 at noon Tucson time
- Thank donors on social media and by email
- Meet with annual giving, other teams involved to talk about successes, areas of improvement, lessons for next year
Pre-Giving Day
Email 1: 1/14, 9 a.m.
Message: Save the Date – Feb. 11-12
Audience:
- Alumni
- Parents
- UA Faculty & Staff
Giving Day
Email 1: 2/11, 12 p.m.
Message: Giving Day Begins!
Audience:
- Alumni
- Parents
- Friends
- Non-grads
- UA Faculty & Staff
Email 2: 2/11, 4 p.m.
Message: Support Your College on Giving Day!
Audience:
College/Unit Segments
Email 3: 2/11, 8 p.m.
Message: Halfway Through!
Audience:
- Alumni
- Parents
- UA Faculty & Staff
Email 4: 2/12, 6 a.m. (two versions)
Message: Highlighting College Priorities OR Central Giving Priorities
Audience:
- College/Unit segments
- Central audience who doesn’t relate to a College/Unit
Email 5: 2/12, 11 a.m.
Message: Final Push for Giving Day
Audience:
- Alumni
- Parents
- Friends
- Non-grads
- UA Faculty & Staff
Post-Giving Day
Email 1: 2/18, 11 a.m.
Message: Thank You, There’s Still Time to Give
Audience:
- FY26 Giving Day Donors
- FY26 Giving Day Non-Donors