- Secure major gifts and leadership gifts for challenges and lead gifts
- Meetings with stakeholders
- Create content and plans
- Toolkit review session
- Save the Date email
- Direct mail appeal to secure early gifts
- Secure major gifts and leadership gifts for challenges and lead gifts
- Email series launches on February 13
- Giving Day site goes live on February 13 at noon Tucson time
- Thank donors on social media and by email
- Meet with annual giving, other teams involved to talk about successes, areas of improvement, lessons for next year
Pre-Giving Day
Email 1: 1/14, 9 a.m.
|
Giving Day
Email 1: 2/13, 12 p.m. Audience:
| Email 2: 2/13, 4 p.m. Audience:
| Email 3: 2/13, 8 p.m. Audience:
|
Email 4: 2/14, 6 a.m. (two versions) Audience:
| Email 5: 2/14, 11 a.m. Audience:
|
Post-Giving Day
Email 1: 2/19, 11 a.m. Audience:
|